Kettleworks
B2B software
+38%
booked demos
- The problem
- Inbound demo requests arrived around the clock from three continents, and a lead that waited until the next working morning converted at less than half the rate of one called back inside five minutes.
- What they run
- An outbound agent now calls every new form fill within ninety seconds, qualifies against their scoring rules, and books straight into the rep's calendar. Anything ambiguous is warm-transferred to whoever is on shift.
- Where it landed
- Evening and weekend enquiries stopped going cold. The sales team kept the same headcount.